Ever thought about how many perfumes are there on the shelf that is from celebrities like Paris Hilton and David Beckham. When is the latest celebrity perfume range coming up next. Have you checked out the latest Pour Femme, a 145 scent that claims that it is a harmonious blend of essences like tea and rose jasmine. In celebrity perfumes, the rage is always for the most expensive one in the line. The old is the latest fashion around.
Avril Lavigne is to release her own range of perfume, shampoo and bath soaps.
Top Celebrity Fragrance
OK, so we all know that companies name their products after celebrities in order that the famous name will make the product sell better. However this can be a double edged sword. And in the case of Paris Hilton perfume, one might be forgiven for thinking that the name might actually harm sales.
Paris [...]
The Biggest Trend In Designer Perfume - Celebrity Branding
Once upon a time cosmetics companies were responsible for the design, manufacture and marketing of the perfumes that line the counters in posh department stores. Names like Estee Lauder, Chanel, and Guerlain dominated the market. As part of their marketing these companies would get celebrities to endorse [...]